THE STARTING POINT OF ALL ACHIEVEMENTS
Desires and preferences are two closely related notions: they are both conative states that determine our behavior. The difference between the two is that desires are directed at one object while preferences concern a comparison between two alternatives, of which one is preferred to the other. The focus on preferences instead of desires is very common in the field of decision theory. It has been argued that desire is the more fundamental notion and that preferences are to be defined in terms of desires. For this to work, desire has to be understood as involving a degree or intensity. Given this assumption, a preference can be defined as a comparison of two desires. That Nadia prefers tea over coffee, for example, just means that her desire for tea is stronger than her desire for coffee. One argument for this approach is due to considerations of parsimony: a great number of preferences can be derived from a very small number of desires. One objection to this theory is that our introspective access is much more immediate in cases of preferences than in cases of desires. So it is usually much easier for us to know which of two options we prefer than to know the degree with which we desire a particular object. This consideration has been used to suggest that maybe preference, and not desire, is the more fundamental notion.
ALLOW YOURSELF NO RETREAT:
A long while ago, a great warrior faced a situation in which he had to make a decision that ensured his success on the battlefield. He was about to send his army against a powerful foe whose men outnumbered his. He loaded his soldiers into boats, sailed to
the enemies country, and unloaded the soldiers and equipment. Then he gave order to burn all the ships that had carried them, addressing his men before the first battle, he said," you see the boats going up in the smoke. That means we cannot leaves the shores alive unless we WIN! We now have no choice ------ We WIN or We PERISH!"
They Won.
Every person who win in any undertaking must be willing to burn his ships and cut all sources of retreat. That is the only way you can be sure of maintaining the state of mind known as a burning desire to win . It is essential to SUCCESS.
Every human being old enough to understand the value of money wishes for it. But wishing will not bring riches. Desiring riches, with a state of mind that becomes an obsession, then planning definite ways and means to acquires riches, backing those plans with persistence which does not recognize failure --- that's what will bring riches.
Desire of purpose is more than goal setting. In simplest term your desire is your road map to achieving an overall career objective. Your goal represent the specific steps along the way.
"WHATEVER, THE MIND OF A MAN CAN CONCIEVE AND BELIEVE IT CAN ACHIEVE."
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